II - Pricing Our Inventory

As I have mentioned previously, the advent of the Internet has expanded resources to both consumers and dealers, one such innovation are accelerated pricing tools. These programs allow us to see, up to a 1,000-mile radius, how our competition is pricing their inventory. It will also let us know how much we can spend on purchasing a vehicle so that we can ensure ourselves that we are selling you our product at the lowest possible price.

We also take into account the differences in our inventory and of those in our immediate market (200 miles). There is a common misconception that all models are basically the same and, thus, the price should be relatively similar across the board. This couldn’t be further from the truth. The simple difference between an LS and an LT Tahoe could be thousands, so keep this in mind when comparing two vehicles. Additionally, the old saying “you get what you pay for,” could not be any truer; a majority of our inventory is above average condition and that’s what we expect to deliver to our customers: Above Average Vehicles!

In summary of our pricing strategy, I would like to reiterate the fact that WE STRIVE TO PRICE THE BEST INVENTORY AS LOW AS WE CAN TO PASS THE SAVINGS ON TO OUR CUSTOMERS.